Research in Motion Company Analysis Assignment Example | Topics and Well Written Essays - 1500 words

Research in Motion Company Analysis - Assignment ExampleMICRO ANALYSIS a) Demand Factors The factors that affect the demand for blackberry bush greatly vary from country to country since the customers preferences and their association with certain brands change based on their perception. According to the study, the share of RIMs worldwide gross sales of smartphones declined to 14 percent in the period last quarter of 2011 compared to last quarter sales of 20 percent for the same period. On the other hand, orchard apple trees share remained stable at 16 percent while Android was able to drastically lift its sales almost threefold to round 33 percent. (Miller, 2011) This was mainly due to the fact that the demand for Blackberry devices fell sharply during the last year owing to the success of its competitors. The unprecedented success of Samsung galaxy S2 coupled by the low prices other Android phones were available in the market Blackberrys sales were badly dented. Therefore, the c ompetitors factor played a crucial and a significant role in determining the demand for Blackberry devices. ... uth shift to smartphone devices, the competition will only toughen and with new and brazen competitors emerging from all move of the world such as ZTE and Huawei from China, Blackberry will have to rethink its strategy to sell high-end phones to elites since now even the midsection class wants to buy such phones. Although, the distinctive feature of Blackberry that resulted in high demands initially namely the BBM service has now been overcome by parcels like Whatsapp and Viber which offer similar services free of charge. Moreover, among the customers who were interviewed to inquire about their preference for buying a new phone in the undermentioned 90 days, only 6 percent stated their inclination towards Blackberry devices. Their main comment was that Blackberry has lost its competitive edge both in its shape and appeal. They complained that the bulkiness of the set and the loss of its distinctive feature have contributed to this disliking in the recent past. (Evan, 2010) a) Supply Factors In comparison to this, the supply of Blackberry devices has change magnitude in the past year since the analysts predicted future growth. Factors affecting supply are the demand itself and the price of the device. Other important factors include the technology and raw materials. Materials call for for such a device are very unique and expensive, for example, cameras, LCD screen and processors. Therefore, being a company located in Canada, it has generally untroubled access to the most essential raw materials although at times it has to import these materials from other manufacturers who have firm control over these resources in various parts of the world. Blackberry also holds an advantage since RIM is the sole manufacturer of its devices, therefore, they pay special attention to its hardware and the