Analysis on Guy de Maupassant’s The Necklace Essay

There is a great deal in keeping and evoking good and rational values. This is the chief lesson of that famous short story titled ‘The Necklace’ written by Guy de Maupassant (1) in the late Eighteenth Century. This short story tells about the proud-turned-tragic life of Madame Mathilde Loisel who dreams of an aristocratic status in life so that she would be able to experience the patrician lifestyle of some of her Parisian female friends. The life of Madame Mathilde Loisel shares a moral story that one has to have the right and proper moral values in order not to be blinded by empty materialism and pompous luxurious lifestyle. This means that there are more valuable intangible things in life that cannot be acquired by money; they can only be obtained by having rational insights and principles in life. These precious things are our human values. Human values cannot be measured by any material or monetary estimation, nor can they be taken away so easily like any commodities in the market. This means that if one possessed the right and rational values, he/she cannot be deceived by any fine and worldly things. But this does not mean that one has to denounce materialism totally. Â  The Necklace (Maupassant 5) centers on the covetous life of Madame Mathilde Loisel who is not satisfied with her middleclass position in life. Her secret sorrow is her not having all the material lavishness she desires around her. She hates the impoverished people who worked their bodies like animal just to eat three times a day. Most of the time, she spends the day thinking herself as a wealthy chatelaine who basks in the praises and admiration of people around her. She wants to be the center of attraction, and the only way to achieve this is to have expensive and luxurious garments and jewelry. Â  Madame Mathilde Loisel’s husband, Monsieur, cannot satisfy her desire in life since the latter’s salary as a clerk in the Ministry of Public Instruction is not enough to even buy her an expensive evening dress for a ballroom party. The night that changed her life forever comes when her husband receives an invitation to an official social gathering at the Ministry. Stricken by her desire to be the center of attraction at the said party, Madame Loisel is troubled because she has no appropriate elegant outfit and ornaments for the party. Luckily, her husband buys her a new dress taken from his own savings, while she borrows a stunning diamond necklace from her friend, Madame Jeanne Forestier. That night, Madame Loisel catches the attention of all the guests and even high-ranking officials because of her beauty. She enjoys the fleeting moment as the center of attraction at the dance party. However, her tragedy begins upon realizing that her diamond necklace is missing. They try to look for the missing necklace but to no avail. Â  Because of her lingering pride, the Loisel couple decides to purchase a matching diamond necklace as replacement for the lost necklace of her friend. The new diamond necklace that worth thirty-four thousand francs costs Madame Loisel her entire inheritance and the couple also incur huge debts. As a result, Monsieur and Madame Loisel have to work extra jobs in order to make both ends meet. After ten years, Madame Loisel is now older, shabbier, and less refined from a decade of physical work. Still proud and appearing tough, Madame Loisel still has the audacity to her old associates that she had once lost a diamond necklace. In the end, she is deeply depressed when she is informed by Madame Forestier that the long lost necklace is just a replication costing not more than five hundred francs. Had it not been for her covetousness and immodest desire for finer things, Madame Loisel would not have suffered her sorry fate. Her story is never new to people during her time, much more to people in this contemporary era. Today most people live beyond their means just to please others, or just to show others that they can afford to buy trendy stuff and hi-tech gadgets like cell phones and gaming gizmos. This only means that one has to have the rational and proper values so as not to be blinded by things of material value. These values may include industry, patience, humility, discipline, contentment, respect for others, and sense of self. People like Madame Loisel lack most of these good, rational qualities. If Madame Loisel only had the right values, she would have been content of what she has. But make no mistake, it is not wrong to desire for material things as long as you have the capacity to obtain them. To a person with proper values, he/she will have to work first before coveting for material objects around him/her. Â  One has to be patient in his/her work. If one wants a particular product displayed in a fashion boutique, he/she has to work hard for it. Having the right values, a person cannot be easily swayed by the tempting material luxuries around him— what he will do is to take it as an inspiration to improve his status in life. Reference: De Maupassant, Guy. The Necklace. Dramatic Publishing,

Others

In today's society, humans are quick to Judge others based on what they believe. Communities tend to negatively view people who are different and do not fit into their own norms. All cultures have norms but they have differences that do not adapt with the dominant core culture in the United States. How we create the other Is from our beliefs, values, and behaviors. If other people do not fit into a certain structure, we often have assumptions against them. Growing up In a particular neighborhood related with gang influences and doing graffiti Is usually not accepted by many people.In Ruben Martinet's essay â€Å"Going up In LA†, he shows the community of the graffiti artists and how they get discriminated for what they do. Graffiti artist Pooh describes writing as a community because It Is a source of communication with other writers all over the city (Pig 104 ‘1 14 1. This community uses this form of art to express their feelings, thoughts, and messages In public. They compose their own culture together by having a passion for â€Å"bombing† around town with their meaningful pieces. Tiers from the Stateside state that when they do graffiti they are being blame for vandalism but when whites do it is called art (Pig 106 23 There is a distinction based on race and class which irritates most stateside writers. They do come from poor neighborhoods and low class families but that should not mean their way of art should be treated as a false conation. Though there many people that might not understand graffiti. In the eyes of the LAP, they typically see graffiti as not art and illegal unlike approved city murals.Stuart Haines assumes there is only way o put an absolute stop on graffiti, â€Å"The real answer is to pass tougher laws to punish the graffiti artists who deface public property, along with the gang members who are identifying their turf† (Pig 109 '31 , 34 ). Most officials and adults strongly disagree with the acts of graffiti. T hey are seeking for other alternatives to get rid of graffiti artists. There is a reason why these young men do this specific type of writing. Mary Trotter said, â€Å"We haven't looked at why they're painting. They want to communicate something to us, and we're not listening (Pig 109 36 ).Since writers are considered as â€Å"others† in the society they do not understand what conveys in writing. There is a difference between graffiti art and graffiti which gang members use to mark up as their territory. One has more meaning than the other while the other type of writing signifies owning a property or area. Graffiti artists should not be Judge poorly from where to come from and how their art looks like. People fear the unknown which they to tend to do anything to try to exclude themselves from people who do not fit Into their standards.In Peter Marina's essay â€Å"Helping and Hating the Homeless†, he describes how the homeless people are often stereotyped and feared for what they are. Simply because the homeless are homeless, they are known to be threat. Their existence creates violence which we feel our sense of safety Is being taken away (Pig 172 24). Many middle class people feel this way about the homeless. Since they are strangers, people look at them with Ignorance and have a sense of worry when around them. There are many reasons why we feel this precise way about the homeless.Our reaction to the homeless Is based on our cultural attitudes, train of understanding about the homeless that it has become an instinct to label them as dangerous in our society. Since mostly everyone feels this way, it is difficult to control and clear our perspective of the homeless. Even in the history in Europe, the bourgeois did not want to deal with beggars. They believe this certain group of people were unable to progress, irrelevant, and hopeless in this order of living. (Pig 174 ‘1 28). Due to these discriminations, our society saw them this way as likewise; which is how we create boundaries because of their differences.One of Marina's students paper illustrates her first experience at a Rescue Mission on skid row. She gives details on how repulsive of these people habits are. She mentally had the feeling dirty around them because they were strange and unclean to her (Pig 174 ‘l 31). Many people perceive the homeless as trash and inhumane. This is the issue between the homeless and our society because we want to see our self in order to accept them. Our lifestyles do differ with the homeless but that does not mean we would reject them from our living.Instead reach and help them out because at some point in their life they were like any normal person. Women throughout the American history are often portrayed with weak images. They do not have equal roles in society, particular Jobs, politics, and in other settings. Women did not receive the same equal treatment or rights as men did. They could not vote until the 19th ame ndment was passed in August 18, 1920. Women had to fight for their rights some way or another to prove they were no different than the men. It is most common for omen to be Judged in the workforce.Women were usually encouraged to enter into careers which are associated due to their gender. Career paths such as nursing, teachers, childcare, or even a home stay mother were consider as good roles for women. This limited females to many opportunities because it discouraged them to attempt any work that was reserve for men. Early in the United States, women were distinguished that they lack skills and did not compare to what men can do. Women should not be characterized entirely because of their gender. They deserve equality ND not feel inferior to men.Rather than having projections on to other groups, our society should acknowledge our negative imperfections. We cannot always urge our opinions and Judgments solely because we differentiate from these groups. The pessimistic stereotyping that we give to these people affects not only them but our society as well. Everyone comes from various communities and cultures vary from one another. The main argument of how the other is created is because we want to see ourselves in those people. If they do not adjust to our ideals we refuse them in our daily living.

Advertising and the Twentieth Century

In a sense this was advertising himself. In 3200 B. C. , papyrus appears in ancient Egypt. This paper like material made it possible for posters and sale messages to be written for the sale of goods. In 1 00 BC, political posters and campaign advertising became popular including negative ads in Roman culture. The first movable type print system was invented in 1 040 A. D. This system invention helped create fonts typography. Four hundred years later the movable printing press is created by the German printer Johannes Gutenberg; thus, making mass production Of the written word and advertising possible.And nil 647, the first newspaper ad tries to sell the book â€Å"The Divine Right of Church Government†. The first billboard was introduced in New York City in an 1 835 advertisement for the circus. Thousands of years of advancements helped pave the road to the explosion of the advertising world that would occur in the next century and change America forever. Beginning of a new er a. The 1 ass's saw industrialism and consumerism come together to form an American culture of consumption.Advertising was a very persuasive technique for promoting this new and vibrant consumer culture. 1 Advertising n the early sass was simply placing announcements in newspapers and magazines. As mediums changed and avenues for reaching the public expanded, advertisements quickly appeared every. N. ‘here. With this much advertising bombarding the public and persuading them to validate their self- worth by the products they purchase; it became embedded in people's daily lives; as a result, classes and social status were being clearly marked as the â€Å"haves† and â€Å"have nose†. Displays of this newly acquired wealth were seen all over America, especially in urban areas, where most of the rich hung out ND tried to outdo one another with displays of their wealth. Although the rich were targeted in these advertisements, an ever-increasing middle-class America ha d begun to buy machine made goods due to an increase of disposable income that past generations did not have. As America changed from a country of small towns into a country of busy cities, advertising played a key role in the ideology of Americans.The idea of convenience was a major selling point in one's life whether it be in the home, leisure, or personal grooming. The sass's America was rapidly changing into a modernization society. Some examples re: rapid expansion due to railroads, banking infrastructure that made the mass consumer marketplace possible, and more Americans now lived and worked in cities; undoubtedly, forcing them to quickly evolve in this ever changing social and economic environment. With this changing America, advertisers had three major points to contend with.First, advertisers needed to find some kind of meaning in this ever changing and complex bureaucratic world. 3 Modern comforts and lifestyles were drastically different than what previously was a major part of life's basic needs such as: food, clothing, and tools. People needed to find new meaning to this mechanized routine they lived. Advertisers were there to present the masses with products and consumer goods that would have significant meaning in their lives, no matter how fleeting. Second, advertisers had to give so-called â€Å"solutions† to many of these new problems that modern life proposed.This faster pace of life seemed to be very frustrating consequently, advertisers sought to ease the psychological pressures by helping people believe that the goods they were purchasing for the latest and most progressive product available would help them everyday n the hustle and bustle of modern life. As a result, this changed as needs and products changed. A family was provided simple information, often visually, on how the item would help fix problems of modern day life. Finally, advertisers helped create a new standard of conduct.Industrialization, city living, and an ever- growing move toward bureaucratic hierarchy making social interaction more complex. 4 Whether standard of conduct, fashion, novel technologies, or fads, for most of Americans these were found through national advertising. The degree of how much advertising expanded in the sass can be seen in the numbers. Total advertising volume in the United States increased approximately from 206 million in 1 900 to about 682 million minion and then reached 1,409 million by 1919. 5 By looking at these numbers it is easy to see how rapid expansion of national advertising flourished during this decade.Another key area advertisers targeted was American women. Advertisers saw that magazines such as Cosmopolitan, Ladies Home Journal, and Saturday Evening post were the best way to reach the urban middle-class, and help them to understand and cope with the complexity of modern life through their different products and goods. Rodents such as Budweiser, Coca-Cola, Gillette razors, Ford cars, and Wriggles gu m started advertising heavily during this time. Advertising in the Great War In April 191 7, America entered World War l. At this time advertising was not a new thing in America, but the message had to change.Instead of advertisers trying to sell products they had to try to sell a war that America had been neutral on for quite some time. Eight days after the war started Pres. Wilson formed The Committee on Public Information. Pres. Wilson appointed George Creel, a muckraker from Kansas City and Denver, to head he committee. 6 Pres. Wilson believed that this committee was essential to persuade American citizens to support the war. The ICP embroiled approximately 1 50,000 Americans, and it is estimated that the ICP produced 700 poster designs, 122 bus and trolley cards, 31 0 advertising illustrations, and 287 cartoons during its existence. These ads helped the nation come together with a sense of nationalism helping to promote volunteerism and donations. These artists repeatedly tugge d at American's sense of duty, patriotism, and humanitarianism. The Roaring Twenty During World War l, Americas were asked by the government to ration their consumption of fuel and food and to sacrifice most everything for the good of the war effort. When the war ended, advertisers had the chance to shine again. In the past decade, Americans could define themselves in such ways as, race, ethnicity, religion and politics.Americans had begun to define themselves with houses, cars, clothes, and other products and services they bought. In the 192(Yes, most Americans had more money than in the previous decade. Also, most had a belief that more material goods represented more success and modern advertising fueled this concept more than ever. With the use of billboards, newspapers, magazines and radio commercials, advertisers flooded the market with the need to purchase their products, saying it could change peoples lives by enhancing their health, safety, beauty, and daresay their entire being.Advertisers were unscrupulous at the time. Some advertisements would play on the psychological needs and fears in people; such as telling somebody that using a certain soup showed more motherly love than another, or that a toothpaste, detergent or soap bought from the impetigo could harm you or your family. One of the most successful ways advertisers marketed products was the appeal to modernity. Modernity equaled progress and in turn was seen as automatically desirable. Companies, such as the Campbell Soup Co. Convinced women to try condensed soup because the can was easy to open and more importantly the â€Å"modern way ‘ of making soup. Other advertisers would prey on the fears of some as if that looking old-fashioned could actually affect one's personal life by possibly losing a mate to losing a job to losing one's self-respect. On the there hand, advertisers use anti-modern ads to people that experienced anxiety due to the fast-paced, mass consumption, forward tech nology, and corruption of long-standing traditional values. Post Bran Flakes, for example, showed a frustrated businessman scurrying to work.The ad wanted to convey that eating their cereal would promote good health and calming despite living in the modern world. Ad agencies in the 1 ass's consisted mostly of college graduates with degrees in advertising and business. They had been trained to use market research and learned how to track consumer response o certain products and ads through statistics, surveys, and other analytical methods; thus making advertising almost a science in itself. The Great Depression years The sass's, Jazz Age, The Roaring ass's were years of advertising decadence.The decade even adopted a word to describe its approach to selling called â€Å"Ballyhoo†; a term used in the 19th century that meant to exaggerate blatantly, to get attention in anyway possible. 8 By 1929 advertising revenues peaked at 53. 4 billion dollars. Inn Ethel 9205, advertisers ha rdest thing to do was the show people how to spend their money. For the most part, the public accepted this laissez-fairer; the economy was strong and the government complacent. After the Great Crash of 1 929, everything changed in an instance. Advertisers were in a dilemma.Should they go about business as usual or advertise about the crisis taking place. Even though advertising didn't talk about the depression directly, advertising did change. Advertising remained for the most part bright and cheery. Ads were more geared towards the value products and services rather than the needs and need not's of the gluttonous sass's consumer. While employment was so high and finances, for many, so low, the publics distrust of advertising grew. As a result organizations like Consumer Union and Consumer Research grew and with their success government took notice.They responded with the Pure Food, Drug, and Committee of 1938, The Federal Trade Commission and Securities and Exchange, along with U. S. Post Office and Internal Revenue Service began to increase their supervisory and regulatory controls over advertising. 10 The good fight for the Good War With the advertising industry still on the defense against consumer assessment, America joining the war became a perfect time to repair their image and help the war effort at the same time. Advertisers were very concerned about their future.The industry was mainly concerned that criticism could crippled their credibility and lead to legislation that would tax and regulate its content. At the time, Pres. Roosevelt was very disenchanted with advertising and believed it was obsolete; likewise, he believed that advertising costs should no longer be a tax-deductible business expense. In November 1941, just months before the Pearl Harbor invasion, the Association of National Advertisers and the American Association of Advertising Agencies met to see what could be done.The majority of the industry believed it would be best to â€Å"r un ads explaining the economic value of advertising in creating jobs, wealth and low prices. â€Å"1 1 At this meeting was a man with the different vision. James Webb Young thought advertising was needed to promote business, yet he also believed that was just one component of it. Young proposed public-service advertising to help their tarnished image. â€Å"It ought to be used for open propaganda in international elation's, to create understanding and reduce friction. It ought to be used to wipe out such diseases of ignorance as childbed fever.It ought to do the nutritional job this country needs to have done. It ought to be the servant of music, of art, of literature and of all the forces of righteousness, even more than it is. When will we stop fighting over just the existing business and go back to selling advertising? When will we sell it into these new levels Of usefulness, this larger stature? ,† he asked. 1 1 With this vision the Ad Council was conceived. Lining the W ar Advertising Counsel officially was created to verse advertising for the war effort.Council wanted ads to encourage the public to organize campaigns for military, enlist in the service, buy war bonds, salvaging fat, and women to the work force. These ads had a significant contribution, especially when it came to women working. With so many men overseas, woman had to work to keep the war machine going. At the end of the war, women were expected to return home, yet that was not the case for most. This would be the beginning of the workingwoman era. The 2nd Half In the sass, after the war was over and the troops were home, the economy started to stabilize.

Article Critique Essay Example | Topics and Well Written Essays - 750 words - 9

Article Critique - Essay Example Similarly, signs like nervousness and agony lower life quality. The study mainly targets women from stage zero to stage three of breast cancer. Related literature evidence demonstrates that psychoeducational help and combinatory therapies for women living with breast cancer condition, such as self- management skills development to handle the condition better, are not well provided globally. Therefore, one crucial strategy to aid women living with breast cancer is through mindfulness cultivation. Mindfulness, which includes creating attention and creating awareness every time in a nonjudgmental manner) is an effective way, (Hoffman, Ersser, Hopkinson, Nicholls, Harrington & Thomas, 2012). Similarly, studies shows that mindfulness-based program of reducing stress benefits have been investigated in pro-longed health conditions such as severe pain, nervousness, prolonged stress and psychological signs as well as in mood patients with overall cancer conditions and insomnia. Although the m ethodological approach targeted all researches either because of challenges like small size of the sample, no randomization or analysis for treatment intention or treatment hindered by poor reporting was reported. Body analysis The article hypothesis is that mindfulness-based strategy of reducing stress is more effective than other hospital therapies such as chemotherapy, surgery and other hospital interventions. ... Study sample of the research was obtained by recruiting patients for more than fifteen months from the Haven. Eligibility assessment was done through inclusion criteria for instance, patients diagnosed with stage zero to stage three of breast cancer, between the age of 18 years and 80 years who knew of their diagnosis of cancer. The study was done on women who were capable of completing the questionnaires and in the second year of surgery, chemotherapy, and radiography completion. The study excluded women diagnosed with breast cancer stage four, men, patients who could not speak or understand English, could not sign informed consent because of psychosis, mental problem, addicted to drugs, misused substances, and had thoughts of committing suicide. After patients signed informed consent, some were subjected to mindfulness-based programs of reducing stress and others received wait-listed control. Randomized assignment was conducted in 229 women by the organizational operations director through an externally randomization program generated through the computer in groups of four to ensure concealment of allocation as no physician could direct respondents allocation. The researcher doing the research and introducing the mindfulness-based program of stress reduction could not be restricted to participant’s either allocation to control or treatment sample. Questionnaires and patient interviews , as well as mood states profiles, breast cancer therapy functional assessment, cancer therapy symptoms of endocrine functional assessment and WHO five item questionnaire of well-being assessing mood, life quality at zero, eight and twelve weeks were used. These equipment’s produced varied results that were later analyzed and generalized to fit the sample size. The

The Importance of Distinguishing Between Acquisition and Learning in Essay

The Importance of Distinguishing Between Acquisition and Learning in Second Language Performance - Essay Example Yet we are now seeing greater importance placed on these issues and in turn a better understanding of the multiple and varying difficulties that a student of second language acquisition can face. Differentiating between learning and acquisition signifies that these factors have a special place alongside that of the traditional problems of language learning. It is important to highlight on the word 'alongside' because differentiating between the two should not mean that either takes predominance or that there should be some kind of theoretical showdown, but rather that each term find its proper place and do its proper job. By taking into consideration both acquisition and learning and making a differentiation between the two we are better able to understand all sides of second language learning. To better understand the nature of the discussion around the manners with which we learn to speak a second language it is important to first define the terms we are using. First and foremost it should be noted that 'acquisition' and 'learning' aggregate significant meaning to the word language. Acquisition is defined as the act of acquiring or gaining something through one's own efforts and/or experience.1 Learning, on the other hand is defined as the act, process, or experience of gaining knowledge or skill, usually through schooling or studying.2 The term second language learning has traditionally been used to describe the process of learning a second language through formal instruction. For example, adults taking English classes are described as learning a language, not acquiring it. In Krashen's (1981) theory of second language performance he works with the distinction between acquisition and learning.3 Second language performance would be the term that encompasses the two independent systems, the acquired system and the learned system. The former is described as being the product of the human subconscious and entails meaningful interaction, while the later is the product of formal instruction and results in conscious knowledge of the language. In Krashen's input hypothesis he puts forth his theory on how one obtains the knowledge of a second language through language acquisition.4 He explains that an individual perks up along the natural order of learning a language. For example, if a learner is at a stage 'i', then acquisition takes place when he/she is exposed to 'Comprehensible Input' that belongs to level 'i + 1'. Different learners have different capacity and competence for seeking knowledge or absorbing new material. Since not all of the learners can be at the same level of linguistic competence at the same time, Krashen argues that natural communicative input is the key to designing a syllabus, ensuring in this way that each learner will receive some 'i + 1' input that is appropriate for his/her current stage of linguistic competence.5 Krashen's ground breaking work called to the forefront the long ignored area of psycholinguistics which focuses on the pivotal role feelings and sentiments play during the accumulation of a second language. At the core of his work is the belief that language acquisition does not require extensive use of conscious grammatical rules but rather meaningful interaction with the target language, what he calls a 'natural

D Essay Example | Topics and Well Written Essays - 500 words

D - Essay Example "In today's business, the workforce comprises of people who are diverse in their nationality, religion, caste, race, age, education and even socioeconomic status. They are all expected to work together as a team towards the success of the organization. "(How to resolve ethical dilemmas in business). When there is diversity, people are sure to have different mind sets but this does not mean that the business they are involving themselves in shouldn't follow the ethics. Ethics are very important these days and no company can survive without following ethics, profit making is another thing but profit making and abiding by the ethical responsibility is a completely different thing. I am very eager to learn about developing an effective ethical program in order to learn how to do business and how to simultaneously abide by ethics. Doing so ensures the complete progress of the business. Ethics are like moral values and if a business loses morals, profit making would be of very little use. There are several ethical issues like discrimination, racism etc at the workplace.

WAG case analysis Study Example | Topics and Well Written Essays - 1250 words

WAG analysis - Case Study Example Financial Analysis of the Wag’s Judgments and Method of Calculating Net Income According to Canadian accounting standards for private enterprises (ASPE), WAG’s financial judgments and methods used have resulted to overstatement and understatement of net income in various ways. First, the method of calculating and awarding dividends and salaries has resulted in the understatement of net income. In Wiki Art Gallery (WAG) dividends are shared on 50 per cent basis on monthly basis and this was paid up to $400 until April 2012. The amount of dividend paid out to shareholders determines company’s annual net income because they determine the difference between assets and liabilities. According to the Canadian accounting standards for private enterprises (ASPE) a company is restricted from paying out dividends before passing balance sheet test whereby the declared dividends must be equal to or less than the difference between the assets and liabilities. The act of paying dividends on monthly basis instead on annual basis leads to the understatement of WAG’s annual net income as it prejudices the company’s ability to pay creditors therefore increasing the cost of liabilities. Additionally, the increased interest rates should be captured in WAGs annual income statement to reflect the true net income. Moreover, reduction of Stephen salary by $2,000 in fiscal 2012 was not included in the annual income statement and according to the ASPE principles on full disclosure of expenses such changes if effected during the fiscal year must be provided as additional information to the financial document. Therefore, if Stephen buys WAG Company based on the stated net income and decides not to change the methods of calculating dividends, he will be held liable for violating ASPE that might attract legal penalties for wrong disclosure of financial returns. Secondly, the depreciation of assets method as used by WAG leads to understatement of net income as well as overstatement of it if considered in different perspectives. The disposal of assets with zero residual value at any given cost other than zero is treated as income to a company under the ASPE. WAG disposed of computer server that had zero residual value at a price equal to the book value and this was not captured anywhere in the annual income statement. This also has an effect to the company’s net income as it understates company’s gains realized on the disposal of assets thus leading to underreporting of the net income. Note Withstanding, WAG records equipment at cost and charges depreciation on a straight-line basis on its equipment which decreases in value every year due to depreciation charged on it. The depreciation expense is captured in the income statement while the assets true value remains overstated. This implies that the net income is highly overstated because the depreciable assets are not recorded at the book value. Therefore if Stephen buys WA G Company based on the Rob’s calculation of depreciation that informs the current net income calculation, he would buy assets that are overstated and this may affect his eligibility to acquire more capital for the expansion of the company. Thirdly, the method of capitalizing intangible assets adopted by Rob leads to understatement of net income through the charging of amortization costs in the income statement. WAG capitalizes intangible assets

The Concept of Wisdom in Judaism and Confucius Essay

The Concept of Wisdom in Judaism and Confucius - Essay Example For Aristotle the acts of the Gods had to be contemplative since they did not engage in acts of justice or bravery, where as Plato thought that imitating the Gods included both ethical and political values. In Judaism Imitatio Dei is centered on ethical values and striving to be the best that humans can be, not wise like God, because wisdom is what God used to create the world. Wisdom is the search for the knowledge of God (Shapiro 1971 pg 3). This idea is related in Genesis. The Lord by wisdom founded the earth, by understanding He established the Heavens. By His knowledge the depths were broken up, and the skies drop down the dew. How manifold are Thy works, O Lord! In wisdom hast thou made them all. According to the Pentateuch, the knowledge of God is the fruit of wisdom and a faithful path toward Imitatio Dei. Knowledge of God in Judaism is tied to the instructions God gave to Moses. The Israelites were captured because they had no knowledge of God, that is, they did not follow the rules Yahweh handed down to Moses. In Proverbs it states that fear of the Lord is the beginning of wisdom and the knowledge of the All-Holy is understanding. True wisdom is the pursuit if the knowledge of God and all other goals serve only to be wise to other humans or oneself. Man can search for God's wisdom by reading Torah since Torah is the reflections of God's knowledge. David Shapiro makes an interesting observation when he points out that Israel avoids the pagan ideas of actually gaining the wisdom of a deity and becoming a God because the pagans subscribed to the belief. In Genesis 9:6 the Bible does say that man was created in the image of God, but that aspect is not mentioned again after that chapter and verse. While pagans strove to become Gods, Jews strove for the knowledge of God, a fundamental difference. This may also be a reaction to information in Genesis that wisdom is a quality of Satan. The snake talked Eve into eating from the Tree of Knowledge, thus becoming "wise" and knowing good and evil like God. In Judaism the limitations of man's knowledge contrasts with the pagan goal of actually gaining God's wisdom. In the pursuit of Imitatio Dei it was necessary to build God's dwelling place on earth. The Tabernacle, and later, the Temple served as the Imago Mundi, God's house on earth. This was the start of wisdom being incorporated into architecture, sacred geometry of a meta-physical nature. In the Jewish religion then God had a sacred book and a sacred house on earth. The Talmud as interpreted by Raba of Babylonia, states that wisdom is repentance combined with good deeds. One should not spend hours reading Torah then disrespect his parents and elders. This notion maintains the hierarchy sanctioned in the Torah where one's own wisdom is a reflection of superiors. Judaism began with humans having direct contact with God. Abraham founded the one God religion and Moses accepted the Covenant and the rules of following Yahweh. This one on one relationship is an on going central part of Judaism. Confucius lived around 550 to 480 B.C.E. in the Zhou Dynasty. The name is the Latinized version of Kong fu-zi or Master Kong (Nadeau pg 1). He is one of China's most important

History and Political Science Essay Example | Topics and Well Written Essays - 1000 words - 2

History and Political Science - Essay Example There has been opposing view points concerning the effects of the industrial revolution, whereby, both positive and negative outcomes have been associated with the events of the industrial revolution. Based on intensive analysis and discussions of the events surrounding the industrial revolution, it is with no doubt that it had massive positive effects on the socio-economic, cultural and political platforms. On the contrary, the industrial revolution also had negative effects on the socio-economic, political and cultural conditions. In this essay, the benefits and hardships resulting from the industrial revolution on the socio-economic, cultural and political platforms, will be expounded. Discussion The industrial revolution will live to be acknowledged for its positive impacts on the human society. This was a major turning point in human history, whereby, almost all aspects of daily life were influenced. The general human potential was positively influenced by the industrial revolut ion. This is evident through the increased average income as well as the population. Through the increase of the average global population and income, the human potential was magnified. ... The increased innovations realized through development in technology, impacted positively on all aspects of industrial production. This is evident through the innovations in iron making, steam power and textiles. A point worth of consideration is that human capital was magnified through these innovations, thus boosting production efficiency and returns from the industrial processes. Based on this phenomenon, wealth creation and income generation were positively impacted, hence demonstrating the benefits of the industrial revolution. The ease in transfer of knowledge during the industrial revolution, enhanced human efficiency across the globe, thus boosting industrial activities (Horn et al. 2010, p. 121). The industrial revolution led to increased efficiency in transportation and communication. This is a key factor which boosted human potential in business and industrialization. The use of highways, canals and turnpikes, had positive impacts on the transport sector, which in turn fac ilitated business activities and networks across the globe. The concept of job creation by the factories also impacted positively on human capital and the economic sector. Through job creation, human mobility, urbanization, and investment were facilitated, thus enhancing the social and economic landscape. From the social perspective, the high incomes enhanced better living standards which in turn led to high life expectancy. In particular, child mortality was decreased and high levels of human health recorded, hence enhancing human comfort and potential (More 2000, p. 168). From another perspective, the industrial revolution had negative impacts on human life, whereby,

Summary of Kant's theory of knowledge, and how it contributes to Essay

Summary of Kant's theory of knowledge, and how it contributes to our understanding of the mind-body problem - Essay Example These former theories that had been set before Kant’s Theory were majorly classified as Empiricism and Rationalism. The Empiricists had earlier argued that knowledge of the environment and reason required a prior experience. The Rationalists, on the other hand, had stated that knowledge had to come first before experience; that one needed to have a prior experience of something before having the knowledge of the same. As can be seen, these two classical theories contradict each other. Therefore, Immanuel Kant was motivated to try and reconcile the two sides and bring to an end, what he had seen as an era of primitive and unsupported theories of knowledge and human experience. At the same time, he wanted to oppose the concepts and perceptions of Skepticism. In coming up with a more plausible theory of knowledge, Kant combined the two previously contradicting school of thoughts and argued that the understanding of the world by the human required both knowledge and experience. According to him, the Experience depends on both perception of the objects in the environment and the prior knowledge acquired about the very objects. In this manner, the external environment is very essential for the ‘self’ establishment. Kant further stated that the human experiences are well structured by the vital features of the mind. This concept implies that the human mind plays the sole responsibility of shaping and structuring our experiences such that all experiences have certain structural designs in common. Kant’s theory of knowledge helps us to understand that every aspect of the human is all in the mind and that one cannot perceive what he or she cannot experience. In as much Kant’s theory of knowledge seems to stand on a neutral ground, it has its potential problems, biasness and objections from some of the most recent philosophers. For

Funding my used book store Essay Example for Free

Funding my used book store Essay This will be an outlet that deals in second-hand or used books. Literacy of a people is the foundation of a nation. We wish to encourage the culture of reading in order to eliminate illiteracy. We have chosen to go this route due to affordability. The shop’s name â€Å"Daily Books† is bound to be a crowd puller. The service will be targeting the thousands of shoppers and those whiling away window shopping or taking casual walks. Considering the hard economic times we are going through as a nation, this idea could not be timelier. Concept Funding my used book store Business Statement SBA loans are available and we are going for the lowdoc that addresses needs below $150k. This is part of the 7(a) loan program. The loans not only come with low interest rates and minimum hassles but also with entrepreneur education. This is a very helpful resource. Since some banks allow one to access funds for the business from relatives, then your proposal is well within all legal requirements. Competitive edge Products and services: Ease of getting classical novels and writings which may not be available from the conventional book shops. These may as well be collectors’ items. Inexpensive: All our books will be way below the market prices. Organization: The arrangement and placement of books will make it easy for shoppers to locate what they want and hence save valuable time. The lighting will be artistic and professional. Location: -. The shop’s strategic location is a sure winner. The university and schools’ readership will come in handy. Public relations: This is one of our greatest strengths as my partner is deep and wide reader, not to mention that I am an excellent people person and marketer. We have been careful to hire committed staff whose vision is similar to ours. Market / Industry information While the knowledge search continues to expand, there is stiff competition in the horizon. New players are joining the market not to mention new technology. The government is putting in place structures that will aid in the growth. Product/Service Information The crucial service on offer is the provision of an accessible, unique product, convenient, and a cheap service facility which promises easy access to the avid reader. The county council has been of great support since we shared our idea with them. On the launch, they have offered the parade grounds at no charge at all. They will also be sending word out to the local dwellers. Goals and strategies In the short term, we will be focusing on getting people to see the big picture. What has all along been thought of a rich man’s hobby that owning a rich home library is their preserve will now be common place. Due to our strategic location, we are assured of traffic. Our goal then, will be to focus on those walking in and around the complex. We aim to serve at least 50 walking customers per day. The tills in the stores around the town will be offering discount vouchers to all their customers in the first month after launching. The next level and secondary goal will entail advertising by use of flyers and banners. We shall also do rounds in the offices. Our marketers will visit every school in the area and the university as well. For these students, we intend to offer a discounted price especially for the course books. We shall introduce membership to all our customers with an aim of giving away bonus gifts and discounts. This will see our customer base grow from 50 to 100 after 6 months of business. In the long term, we are looking at electronic sales. This will entail a website that will advertise as well as offer on-line sales. A delivery van will come in handy for those members who may be a little out of town. The bookshop should have a readability of 500 plus faithful customers after a period of 2 years. As a backup plan for the above strategy, we will be liaising with the local bookshops as well as those in the nearby towns. We shall introduce a partnership programme that should see their sales soar as well. The idea is to bring about symbiosis and cut unfair competition. We plan to have stock lists of al the other outlets and when customers make enquiries, referential sales will be seamless. We shall encourage book owners to exchange or deposit old books that they no longer use. This idea will go along way in reducing our capital requirement for re-stocking. Payback As per the bank’s requirements, we have negotiated a very low payback interest rate. We have a 60 days initial grace period after which we shall be required to pay only 1. 5% PA on a reducing balance. This arrangement will go along way in helping us repay you within a comfortable period. It will not stretch the business neither will you be strained financially while it gives you peace of mind that your investment is secured. References Advani, A. (2005). SBA loans for your startup. Entrepreneur. com. Retrieved November 18, 2008 http://www. entrepreneur. com/money/financing/startupfinancingcolumnistasheeshadvani/article79254. html

Reading Is the Path to Success Essay Example for Free

Reading Is the Path to Success Essay Introduction 1. Before you begin each assigned essay, read about the author’s life (biography). In particular, note literary biography. On our Learning Web, I have a website link for each author we study. 2. Note the titles. What expectations do the titles create? Once you have finished reading each essay, reconsider each title. 3. As you read, note the author’s intertwining of some of the elements of memoir: narration, description (especially appeals to the five senses), emotion (tone), and reflective commentary. Note any use of dialog. Langston Hughes’ â€Å"Salvation† (from The Big Sea, 1940) 1. Who is Langston Hughes (1902-1967)? Note his biography on the Learning Web. 2. In Hughes’ essay â€Å"Salvation,† do you find more narration or description? Which one of these strategies is the primary strategy that structures the essay? 3. What is the point of view of this essay? How old was Hughes when he wrote this essay? How old was he when the event occurred? What is the age of his speaking voice in the essay? How do you know? (Note exclamation marks and purposeful overuse of the word â€Å"and.†) 4. What is Hughes’ thesis? 5. Where is the setting(s)? What descriptive details does Hughes use to sketch in the setting? 6. Note allusions to religious hymns. â€Å"The Ninety-Nine and Nine† and â€Å"Let the Lower Lights Be Burning† are old evangelical hymns sung in church. 7. Examine Hughes imagery (appeals to the five senses). What are some of Hughes’ specific images? 8. Note how Hughes sustains the imagery in paragraph 13. 9. Who are the minor characters? How does Hughes describe each one? 10. Note Hughes’ use of short simple sentences for effect. Note his use of sentence fragments. 11. Note Hughes’ use of the one sentence paragraph for  dramatic effect. 12. Note Hughes’ use of dialog. What makes his dialog effective? 13. What conflict(s) do you find in this essay? Are Hughes’ conflicts internal or external (or both)? 14. Note the character Westley. Why is he important to the story? 15. Where is the climax of this essay? Explain your decision. 16. Account for the title â€Å"Salvation.† From what, exactly, was he saved? 17. What irony do you find in this essay? 18. Do the conflicts reach resolution by the end of the story? 19. Comment on tone. Do you find this essay humorous or serious (or both)? 20. Note Hughes’ use of the dash (—) for dramatic emphasis. 21. Did you enjoy reading this essay? Why or why not? 22. Did you look up vocabulary? Note â€Å"knickerbockers,† â€Å"rounder,† and â€Å"mourners’ bench.† Annie Dillard’s â€Å"The Chase† (from An American Childhood, 1987) 1. Who is Annie Dillard (1945 )? Read her biography in the Learning Web. Note literary biography. In particular note the paragraph about her as a small child. 2. Why does the essay begin with a paragraph about being a tomboy and loving football? Dillard is using football as a metaphor for what? According to Dillard, what does football require? 3. What is her thesis? (Note paragraph #2.) 4. What is her setting? Note the descriptions of the snow. 5. Where does conflict begin? What kind of conflict do we have in this story? 6. Describe the driver. What does he do after the children hit his car with a snowball? 7. Note the chase itself. Note how the rising action intensifies in paragraph 12 and 13. Note the signal words that help you follow her. 8. What about the man’s behavior surprises Dillard? In her mind, the driver transforms from what to what? 9. Where is the climax of the essay? 10. Dillard keeps dialog to a minimum. What dialog do we hear? 11. What is Dillard’s attitude about being captured? 12. What word would you use to describe the tone of this memoir? 13. Dillard reveals the point of her story in paragraph 19 as part of her denouement. What is that point? 14. Note that description of the man in paragraph 21. In Dillard’s imagination, he has transformed from â€Å"the driver† into what? 15. Note Dillard’s use of the semicolon and dash as part of her sentence structure. 16. Note vocabulary â€Å"crenellated,† â€Å"spherical,† â€Å"perfunctorily.† E. B. White’s â€Å"Once More to the Lake† (Harper’s Magazine, â€Å"One Man’s Meat,† White’s monthly column, October 1941) 1. Who is E. B. White (1899-1985)? When did he write â€Å"Once More to the Lake†? Note literary biography on our Learning Web. 2. Note the exposition. Who are the characters? What is the setting? 3. Note White’s thesis. 4. Do you find the essay has more narration or description? 5. Note White’s use of imagery as he describes the lake. 6. What figurative language does White use to describe the lake? 7. What conflict do you find in this essay? When does the conflict begin? Is White’s conflict internal or external? Explain. 8. When White and his son go fishing the first morning, White mentions â€Å"the† dragonfly instead of â€Å"a† dragonfly. Account for his decision to use â€Å"the.† 9. Note places in the memoir where conflict builds. 10. What sound effect disrupts White’s reliving of his past? 11. Where is the climax of this essay? Account for your decision. Is there resolution? 12. Why does White feel a â€Å"chill of death† at the end of the essay? 13. What is the tone of this essay? Account for your answer. 14. Did you enjoy this essay? Why or why not? Amy Tan’s â€Å"Two Kinds† (from her novel The Joy Luck Club, 1989) 1. Who is Amy Tan (1950 )? Note her biography on the Learning Web. Note literary biography. 2. Note the exposition of the story. What is the narrative point of view? Who are the main characters in the story? What are the cultural differences between Jing Mei and her mother? Note dialog and body language as you read. 3. What is the setting of â€Å"Two Kinds†? Where and when does this story take place and how do you know? 4. Define the word â€Å"prodigy.† 5. What motivates Jing Mei’s mother to force her child to become a prodigy? 6. What are Jing Mei’s first responses to becoming a prodigy? 7. Note the rising action and conflict. 8. What does Jing Mei finally decide she will do about her mother’s constant attempts to make her into a prodigy? 9. Note Mr. Chong. Who is he? What specific details about him make him a vivid character? 10. The piano plays an important role in the story. What does it become for Jing Mei? 11. Note the various reactions of the people who experience Jing Mei’s recital. 12. What is the climax of the story? 13. What happens in the denouement of the story? 14. Is the mother-daughter conflict resolved? 15. In the denouement, what does Jing Mei learn about the song she played at the recital? 16. Note Tan’s use of metaphor and simile. Give examples of Tan’s figurative language and fine detail and imagery.

What are the differences between Price and non price competition

What are the differences between Price and non price competition To increase the profits or revenue of any firm we choose price competition or non price competition. price competition is a competitive situation in which price is major means of differentiating the products A product or service can be competing in the market by many ways. In price competition ,two products which are similar compared by the customer on their respective pricing, the customer mainly purchase the product on the basis of which is cheaper, they are other ways of competition but price comparison will effect. Price competition is one of the marketing strategy which used by firms to increase profits and revenue of the firms. To compete efficiently firm must be match the price or it need to be beat the price. Firm must be lowest cost producer and it need to change price frequently ,in price competition even your competitor respond to your price your firm need to respond as quickly as possible when the competitor change the price . Customer will switch to brand which is low priced brand Non price competition: Non price competition is a competition among different firms that they distinguish their products example: product features, style, delivery, promotions, advertising, selling staff etc.non pricing competition is mainly used by firms to distinguish their products, any firm can use non-price competition it is common for monopolistically competitive firms because firms which operates in monopolistically competitive market are price takers. Non price competition is a marketing strategy to increase profits and firm revenue. Every firm try to distinguish their products by its quality or promotions or product features any other sustainable competitive advantage other than price, Can build customer loyalty towards the brand. The firm must promote the distinguishing features to create customer awareness. MONOPOLISTIC MARKET The market structure of monopolistic competition is situated between those of perfect competition and monopoly 1)in monopolistic competition profits can be maximized when marginal revenue equals to marginal cost MR=MC. 2)there are many buyers and many sellers 3)the products being sold are differentiated or heterogeneous in character 4)there is free entry or exit of firms 5)the goal of the firm is to maximize the profits both in short run and long run short run comes under price competition and long run comes under non-price competition 6) product differentiation is high 7)completion on quality, price, marketing OLIGOPOLISTIC MARKET Oligopoly market is an imperfectly competitive market structure in which few large firms dominates the market .oligopolistic market is non price competition because product different ion exists in it, firms have reason to compete on the basis of other factors besides the price Characteristics of oligopoly market 1)few sellers 2)either a homogeneous or a differentiated product 3)different market entry 4)oligopolistic competition are price maker 5)in this few large firms one firm action influence others the four market perfect competition,monopoly,monopolistic competition, oligopoly in which firms in perfect competition are price-taker ,whereas firms in other three markets are price makers ELASTICITY The elasticity of demand is the measure of response of demand for a product to change in any of its determinants example price of the product, price of substitutes, price of complements, consumers income and consumers expectations regarding prices. If the price of the compulsory goods can be increased and the consumer can choose the complementary goods then it is called elastic and the consumer cannot choose the complementary goods ,they are compulsory goods then it called inelastic There are different types of elasticity of demand 1)price elasticity 2)cross elasticity 3)income elasticity Price elasticity of demand: the price elasticity of demand is demand for the product or firm to change in its price ,elasticity of demand is the percentage change in the quantity demand of a firm or product as a result of certain percentage change in its price Ep=percentage change in quantity of demand /percentage change in firm= %à ¢Ã‹â€ Ã¢â‚¬  Q/%à ¢Ã‹â€ Ã¢â‚¬  p Price Elasticity if it is more than 1 Elastic Demand when price changes quantity of demand for product is also increased When if it is less than 1 Inelastic Demand when price decreases quantity of demand for the product is little increased when compared to previous revenue Unitary Elastic when price decreases quantity of demand for the products is equal as previous revenue. Price elasticity for individual goods If the goods are luxuries elasticity will be higher, when substitutes are available consumer have choice and time to choose. When ED>1 point is above mid-point, demand is elastic. When ED=1 point is at Midpoint, demand is unit-elastic When ED When elasticity of demand is price inelastic, whenever price decrease reduces total revenue. When elasticity of demand is price elastic, whenever price decrease increases total revenue. In unit elastic demand, whenever price decrease there is no change in the total revenue Arc and point elasticity : when price elasticity of demand is measured between any two finite points on a demand curve it is called arc elasticity and elasticity measured at a point on the demand curve is called point elasticity Cross Elasticity of demand: cross elasticity defines A change in the quantity of demanded for one product is created by a price change in a related product i.e substitute good and complimentary good represents cross elasticity of demand. If two goods are substitutes for each other cross elasticity is high and if the two goods are totally different and unrelated , cross elasticity between them is zero. When cross elasticity is positive between two goods then they are called substitutes .when cross elasticity is negative between two goods they are not complementary as this is found price change is very strong when income effects. Income Elasticity of Demand: A small change in consumer income will lead to change in quantity of demand for the product. As consumer income increases and income spend on the product is same as before elasticity for the product is one. If the proportion spent on the product increases as income increases then the income elasticity for the product is greater then one If the proportion spent on the product decreases as income increases then income elasticity for the product is less than one Factors affecting elasticity demand 1) The fraction of income spend on the good 2) How narrowly defined the good is 3) How easy is to find out about substitutes 4) How much is available to adjust to price changes 5) nature of commodity 6)differed consumption 7) time factor 8) price level 9) joint demand SHAMPOO USAGE I visited a local super market and focused on shampoos section where I found wide range of shampoos of different brands. There are few companies which produce many varieties of shampoos and conditioners which will be available at any store at a reasonable rate. In my paper I specified on the following company brands which are listed below 1) Hindustan unilever limited > Dove > Clear > Clinic plus > Sunsilk 2) Procter and gamble > Head shoulder > Pantene > Rejoice 3) Cavinkare > Meera >chick >nyle 4) loreal >Garnier fructis 5) ITC >  vivel ultra pro HINDUSTAN UNILEVER LIMITED Hindustan unilever limited which was established in 1933, the first shampoo which they launched was clinic plus which had a great demand compared to the other company products at that time (19s). The main reason was they were successful in satisfying the customer, which made there brands so popular. CLINIC PLUS Clinic plus launched 3 different varieties of shampoos 1) Clinic plus strong and long health shampoo 2) Clinic plus strong and natural shampoo 3) Clinic plus long and strong anti dandruff Another shampoo brand from Hindustan unilever limited is Sunsilk, a global brand which was launched in 1964. SUNSILK Sunsilk was launched in 6 different varieties Sunsilk Thick long shampoo conditioner Sunsilk soft and smooth shampoo conditioner Sunsilk hairfall solution shampoo conditioner. Sunsilk damage repair shampoo conditioner Blackshine shampoo. Anti-dandruff shampoo. ALL CLEAR Clinic all clear is another brand from Hindustan unilever limited, it is the first brand which targeted men specially. Formulated anti dandruff shampoo it was launched in 1980 in india and 14 other countries world wide later it was renamed as CLEAR. Clear is available in 5 varients Active Care Ice Cool. Hair fall Defense Soft Gloss. Radiant Black DOVE Dove is the leading brand from Hindustan unilever limited globally dove was launched over 80 countries world wide and it is also called fastest growing hair category brand in India , dove attracts wide range of female customers Dove has a wide range of hair care products that repair accumulated damage and protect and care for the hair .The new Zero Damage System repairs and protects hair from damage. There are variety of shampoo from dove and conditioner Dry therapy Breakage therapy From the HUL company there is a cheaper product like clinic plus and sunsilk which helps rural people and costly product like dove for urban people.From both urban rural areas HUL is covering both urban and rural areas To increase the sales HUL released shampoos in various sizes for various brands For clinic plus, sunsilk the prices are similar 7.5 ml sachet-3 rs 100 bottle 67 rs 200 ml bottle- 120rs For dove the prizes of respective samples is 7.5ml sachet 3 rs 100ml bottle 130 rs 200 ml bottle 215 rs In the local store 35% of the place is occupied by hul products HUL occupies market share over 50% PROCTER AND GAMBLE Procter and gamble launched head shoulder and it is worlds no one anti dandruff shampoo, which reduces not only dandruff but also eliminates p.o value. HEAD SHOULDERS Head Shoulders released 6 different varieties of products: Head Shoulders Smooth Silky. Head Shoulders Refreshing Menthol Head Shoulders Clean and Balanced Head Shoulders Silky Black Head Shoulders Naturally Clean Head Shoulders Nourishing Aloe Vera PANTENE Pantene is the product of Procter and gamble, which was launched keeping women as there prime focus. Pantene is the shampoo that conducts survey on ladies hair loss. Rejoice is the another brand from Procter and gamble who launched Asias No. 1 shampoo Micro-Silicone conditioning technology gives twice as smooth, and easy to comb hair versus ordinary shampoos.as it use natural ingredients like henna, amla, reetha and shikakai. PG released its products in 3 different varities : Rich: Silky Clean Complete Products from the Procter and gamble is highly costly product which covers only urban areas In the rural areas only 7.5 ml sachets will be sold out 40 % of company profits is from sachets only Prices of pg is as follows 7.5 ml sachet-3 rs 100ml bottle-110rs 200 ml bottle -210rs In local stores place occupied by the PG is 25% PG occupies market share over 16 % CAVINKARE Cavincake was established in 1983 it launches 3 different varieties of shampoos Meera it is pure herbal shampoo with badam enriches and many herbals Chick is the first shampoo launched by the cavinkare at the time of clinic plus it is compitetor for clinicplus chick is one of the most used bu rural peoples Nyle- nyle shampoo is newly launched by cavincare it is in 4 different varients Amla, Tulsi, Aloevera and Green tea Calvinkare products release their products in following szes 7.5ml sachet-3 rs 50ml bottle- 35 rs 100 ml bottle -60rs 200ml bottle 110 rs In local stores place occupied by the PG is 15% Calvinkare occupied market share over 19% LOREAL Garnier was launched in 1991 Garnier was launched with ultra Duox range of shampoos in the year 1991. Garnier is not an Indian brand but it has crafted a special place in todays Indian market. Garniner has reached peaks because of its innovations and by launching new products which attracts the consumers. Presently garnier has targeted the middle and upper class by reducing its price and launching huge range of there collection. It has two sub brands they are >Garnier fructis and >Garnier ultra soux Garnier fructis was launched with different varieties like Garnier fructis daily care shampoo Garnier fructis triple nutrition fortifying shampoo Garnier fructis anti-dandruff shampoo Garnier fructis sleek shine shampoo. The credit of launching a color shield shampoo and Shampoo + Oil 2 in 1 shampoo goes to Garnier. It is the first company to launch a shampoo which contains essence of oil and shampoo together in a same pack. Coming to the garnier shield shampoo it was launched in order to nourish and strengthen the colored hair. Garnier could sustain its level in Indian market by introducing variety of products into the market and by there advertising style. Its innovative ideas and new releases are making its products popular. On a survey it was noted that the number of consumers using Garnier has drastically increased as they make there products from natural fruit oils which are harmless. Garnier has reached to the core of the market as it is able to satisfy its consumers and meet there requirements. Garnier products released their products in th following sizes 7.5ml sachet-3 rs 100 ml bottle -115 200 ml bottle- 220 In local super market space allocation for the loreal products are 15 % Loreal products occupy market share over 10 % ITC Itc launches vivel ultra pro in 2009 with 3 years extensive research it as unique actipro -z omplex which will solve dandruff problems VIVEL ULTRA PRO Vivel ultra pro products released their products in th following sizes 7.5ml sachet-3 rs 100 ml bottle -90 200 ml bottle- 160 In local super market space allocated for the product is 5% It occupies market share over 5% CONCLUSION From the above shampoos I conclude most of the shampoos sachets is sold instead of bottles due to price many of the shampoos companies get 40 % profit from sachets only HUL is occupied 1st place in shampoos market it has low price products to attract rural areas and high price products to be sold in urban areas it occupies 50% of market share. And then calvinkare because it is mainly used by rural areas due to price comparision , calvinkare products are relatively low when compare to any of the other it occupies 19% this are the only 2 leading companies in shampoos market

Seventeenth Century Jewish Individualism :: Essays Papers

Seventeenth Century Jewish Individualism The seventeenth century not only marks an important era in Jewish history, the arrival of Jews in the New World, but it marks a shift in Jewish ideology as well. Traditionally, in the Old World prior to the Inquisition, Jews did not live as individuals but rather as a part of a social network or community that worshipped together, studied together, at times lived together, and had the same set of beliefs. During, and for sometime after the Inquisition, some secret Jews were part of an underground community but other secret Jews chose not to be part of any Jewish community, secret or not, out of fear. It was not until the seventeenth century that there was a conscious break in the tradition of being part of a community and some Jews chose the path of individualism, because they were dissatisfied with the confines of their current Jewish community or they were forced to abandon their community and worship individually. When Jews began to move from the Old World to the New World they were forced with the challenge of figuring out how they were supposed to practice Judaism when there was no current Jewish framework in place. When Portuguese Jews arrived in the New World they were forced to live outside of the traditional community because there was no Jewish community to greet them in New Amsterdam. In the seventeenth century, it was not the norm for a Jew to live outside of the Jewish community, but it was possible; one’s willingness or necessity to live outside of the community depended upon one’s geographical location, fear, or personal convictions. In fear of being persecuted for their faith during and after the Inquisition, many Jews took on secret identities and were referred to as â€Å"Crypto-Jews (Gerber 121).† In an effort to escape persecution or murder many Crypto-Jews kept themselves isolated from the openly Jewish community; it was not until many generations after the Inquisition that numerous Crypto-Jews who moved north to The Netherlands were introduced to other Jews and even, â€Å"†¦ a random encounter with a Jew visiting from abroad could inspire the Iberian converso to reconsider his identity (Gerber 187).† Before rediscovering his true identity as a Jew, the Crypto-Jew was not a part of an open community, nor did he have any concept of what it was like to be a member of an openly Jewish Community.

This Semblance of Movement :: Creative Writing Essays

This Semblance of Movement Afraid because my walking hurts the ground. Hesitate. That there would be nothing left to write. There are cracks in everything we've made. That does not mean futility. Father's faith in truth and then this stubborn repetition but what if. The moon looked paper-thin tonight. So I thought if I could slide more softly from now on. Sifting Liquid I am peeling off the liquid skin of a memory. Pulling crooked strings out of a silent field of dreams, sister keeps asking what she's missing in me. The sky was three shades of blue tonight, glass stars and frozen landscapes, caught in the pantomime of living. Time unfolds its battered wings and in that space I smile. Stealing blankets and the young girl fell. My first day home from the hospital, she only wanted to play, but reaching to tug, share a piece of my soft security, she tripped, cut her chin. The first blood of our tenuous intimacy. There was a safety scissors haircut (Mr. Rogers would have done it that way) and hours under chairs looking everywhere and up. Entranced by mobiles moving across distance, light, and eyes. In my crib, I would stand, arms reaching out for her, babbling. She, translating thoughts before lips knew how to form. My mother recalls a time early on when she woke in the middle of the night to noises down the hall. A four-year old and a three-year old at two in the morning, laughing. We had been building a bridge of cards from her bed to mine, so that we wouldn't fall in the water between us if we wanted to hold hands. The most unlikely of stories I never thought to question. Sister, less than a year old, lying on her mother's stomach. Head down, moving with the rhythm of familiar breath. One word. Baby. To discover, shortly after, for two months their silence had been shared. I remember the ways we used to pretend. In the water, we could have been dolphins, at home different versions of Barbie and Ken. Our Barbies lost countless heads perfecting dives off sofa's end and to think that's how I spent my years. Do I laugh or merely cry. When we played I think I was always the boy but I don't know if that changed the way I feel.

The Great Gatsby As A Tragedy Essay example -- English Literature

The Great Gatsby As A Tragedy A hurried read of F. Scott Fitzgerald's The Great Gatsby can generate a tragic impression. The deaths of three of the main characters and the failure of Gatsby and Daisy's romance can be viewed as tragic. However, a deeper analysis of the book reveals a much deeper tragedy. The relentless struggles of Gatsby himself parallel Fitzgerald's apparent ideas of the struggles of all Americans. The American dream romanticized by the majority of the population is really unattainable because it is, in fact, nonexistent. Every character has an unfortunate role and could be called a tragic character. However, the main tragedy is that of the title character. Gatsby experiences nothing but tragedy in his life. He begins miserable and ends miserable. He begins his life in a poor family where he feels he truly does not belong. His parents were unsuccessful and "his imaginationà ¢Ã¢â€š ¬Ã‚ ¦never really accepted them as his parents at all"(104). Always envisioning a better life for himself and a bigger purpose for his life, he has an amazing ability to make his dreams come true. As a child he dreams of being wealthy and living in luxury, and he attains this. When he is older he dreams of having Daisy, and for a time he achieves this dream as well. He reaches out for the green light at Daisy's dock symbolizing the embracing of his dream. Once the distance between him and this dream is removed, he has exactly what he thinks he wants. However, it is this belief in the dream that leads to his eventual downfall. Nick reflects on Gatsby's aspirations saying, "Gatsby believed in the green light, the orgastic future that year by year recedes before us" (189). Gatsby has an unusual quality of persistent hope... ...is family, education, and the way he fell into his money. His name is not actually Gatsby either. Like the "Great Houdini", Gatsby can make unreal things seem real. His entire life is an illusion to everyone but Nick. It is heartbreaking that in order to be happy Gatsby feels that he must put up these false fronts and skew reality in the eyes of others to make him into something that he is not. Gatsby's struggles are very similar to those of the American society in this particular era. In one case, the contender is reaching for an unworthy dream and in the other it is the contender that is unworthy of the dream. Fitzgerald combines the two struggles to produce an overall tragic comment on society in the 1920s. The lack of heart in the old aristocracy, the death of the American dream and the falsehood of the dreams unite to form the tragedy in the novel.

Brain & nervous system

Brain is the part of the nervous system that is enclosed in the skull. All vertebrates have well-developed brains; most invertebrates do not have true brains. Instead, they have groups of nerve cells called nerve nets, nerve cords, or ganglia. The human brain is an extension of the spinal cord, and with it makes up the central nervous system. It contains billions of neurons, or nerve cells, each with more than 10, 000 synapses, or connections to other neurons. No two brain cells are alike. The brain cannot regenerate new brain cells but it can bypass dead or damaged cells to form new synapses between existing cells.The brain receives information from all parts of the body and sends out instructions to the body’s various organs and systems. The information and instructions travel through the brain in the form of nerve impulses, electrical signals that elicit chemical changes. The impulses travel along the neurons and move from one neuron to the next across the synapses by means of chemicals called neurotransmitters. It is through nerve impulses that the brain controls such activities as voluntary and involuntary movement (Zoeller, 2003).The brain is connected with the sense organs, muscles of the head, and internal organs of the body by 12 pairs of cranial nerves. Some of the cranial nerves, called motor nerves, carry impulses from the brain to various parts of the body. Others, called sensory nerves, carry impulses from the body back to the brain. Most pairs of cranial nerves contain one motor and one sensory nerve; a few pairs contain sensory nerves only. The brain consists of two types of tissue: (1) nerve cells, or gray matter; and (2) sheathed nerve fibers, or white matter. The sheath is composed of myelin, a fatty protein that protects and insulates the fibers.A large number of blood vessels carry nourishment to the brain. The brain extracts certain substances from the blood and metabolizes them (that is, produces chemical changes in them) to produc e energy. Glucose, its main source of energy, is metabolized by a chemical reaction with oxygen carried in the blood. The human brain is more complex and has more functions than the brain of any other animal. It is the seat of consciousness and the coordinator of the nervous system. Thought, memory, imagination, and other mental processes are functions of the brain.Specific areas in the brain are responsible for language and emotions. The brain is the seat of sensations. All voluntary and some reflex muscular movements are initiated and regulated by the brain (Colzie, 2006). In addition, various parts of the brain control such automatic functions as heartbeat, temperature regulation, digestion, and breathing. The brain of the average human male weighs about 3 pounds (1. 4 kg); the human female, 2. 7 pounds (1. 2 kg). At birth, a baby’s brain weighs only 11 to 13 ounces (310 to 370 g), but it grows rapidly during the first years of life.By the age of seven, a child’s br ain has reached nearly its full weight and volume, after which its growth is slow. The brain of a human male is fully grown by the 20th year, that of a female somewhat earlier. After the age of 20, the brain loses about one gram (0. 04 ounce) of weight per year (Spear, 1995). This study discusses the brain development and how it functions. II. Discussion Brain tissue is very soft and easily injured. It is well protected, however, by the skull and by three membranes of connective tissue, collectively called the meninges, between the skull and brain.The outermost membrane is thick and tough, and fits closely to the inner surface of the skull. This membrane is called the dura mater, which is Latin for â€Å"hard mother. † The innermost membrane is the pia mater, Latin for â€Å"tender mother. † This thin membrane contains a network of blood vessels. These blood vessels supply nourishment to the brain, and carry blood from its interior back to the heart. The pia mater conf orms exactly to the outer surface of the brain itself (Cynader, 1994). Between the dura mater and the pia mater is the arachnoid, or â€Å"spider-like,† membrane.It is a soft, delicate, transparent tissue. The subarachnoid space, between the arachnoid membrane and the dura mater, is filled with cerebrospinal fluid, a clear, colorless liquid composed of protein, glucose, urea, and salts. It moistens the tissues of the brain and protects them from injury. The brain is also protected by the blood-brain barrier, a network of tightly meshed capillaries (tiny blood vessels) that selectively filter out harmful chemicals and waste products while permitting other substances, such as nutrients, to pass directly into the brain (Zoeller, 2003).This barrier prevents harmful compounds in the blood from being absorbed by brain tissue. A. Parts of the Brain The brain itself consists of three main parts: a large forward part called the forebrain; a narrow middle portion called the midbrain; a nd a rear part, called the hindbrain. It contains four cavities (hollow spaces called ventricles). The Forebrain, which is made up mainly a mass of neurons called the cerebrum, occupies most of the skull cavity and accounts for 90 percent of the weight of the entire brain. The surface of the cerebrum is a layer of gray matter called the cerebral cortex.It has many folds, or convolutions, which greatly increase its area. The longitudinal fissure, a deep cleft running from front to back, partially divides the cerebrum into right and left hemispheres. A central band of nerve fibers called the corpus collosum connects the two hemispheres. It contains bundles of nerve fibers called nerve tracts that carry information between the two hemispheres. The corticospinal tract carries impulses from the cerebral cortex to the spinal cord. Its fibers cross each other at the region where medulla oblongata (an area in the hindbrain) meets the spinal cord (Sousa, 2006).Thus, the left interprets the s ensations of the right side of the body and vice versa. Each hemisphere performs unique tasks. The left hemisphere is responsible for logical thought, writing, and mathematical skills. The centers of language are also located here. Broca’s area, situated in the frontal lobe (the forward section of the hemisphere), is responsible for the production of language. Wernicke’s area, situated in the temporal lobe, a section above the ears, is responsible for the comprehension of language. The two areas are connected by a bundle of fibers called the arcuata fasciculus.Damage to these fibers will cause speech impairment. The right hemisphere is responsible for intuition, musical and artistic ability, and analysis of visual patterns. Although each hemisphere is responsible for different functions, one can take over for the other in the event of localized brain damage (Puckett, 1999). The cerebral cortex contains two specialized areas: the somatic sensory cortex and the motor cor tex. They are separated by the central fissure, a deep cleft perpendicular to the longitudinal fissure and extending across the roof of the brain.The somatic sensory cortex receives sensory signals from the skin, bones, joints, and muscles. The motor cortex controls the voluntary movement of muscles. Almost every part of the human body has a specific region controlling it in both the somatic sensory cortex and the motor cortex. Body parts that perform intricate movements, such as lips, hands, and legs, are controlled by large parts of the cortex. Body parts that perform gross movements, such as the shoulders and trunk, are controlled by smaller areas. Adjacent regions in the brain control adjacent body parts (Spear, 1995).The cortex of each cerebral hemisphere is divided into four sections, called lobes: 1. The Frontal Lobe, the forward, upper part of the cerebrum, includes the areas concerned with intelligence, judgment, emotional reaction, and the movement of skeletal muscles. 2. The Parietal Lobe, in the upper, back area of the cerebrum, receives and interprets the sensations of pressure, temperature, and position. 3. The Temporal Lobe, above ears, is concerned with hearing, memory, and understanding of speech. 4. The Occipital Lobe, in the back part of the cerebrum, is concerned with vision and the interpretation of objects that are seen.Each hemisphere contains a mass of nuclei called the thalamus (plural: thalami). It consists of gray matter that integrates a wide range of sensations from the visual and motor cortexes. It also plays a role in emotions. Above each thalamus are two basal ganglia, clusters of neurons that help regulate body movements (Cynader, 1994). Beneath the thalami is the hypothalamus, a mass of nerve cells and fibers that controls the reaction of the body of stress and to strong emotion. It also regulates the body’s water balance, temperature, appetite, sleepiness, and heart rate.Below and in front of the hypothalamus is the pi tuitary gland, which is partially controlled by the hypothalamus (Colzie, 2006). The pineal gland, or epiphysis, is a coneshaped organ located beneath the corpus callosum. It is connected by nerves to the eyes and is extremely sensitive to light. In response to darkness, it secretes melatonin, a hormone that is believed to induce sleep (Sousa, 2006). The olfactory bulbs, which govern the sense of smell, are located on the undersurface of the hemispheres. Nerves run from the nose through these bulbs to the cerebrum (Sousa, 2006).The Midbrain contains tracts (bundles) of nerve fibers that connect with other parts of the brain and with the spinal cord. The midbrain also has centers for auditory and visual reflexes, such as the contracting of the pupils (Sousa, 2006). The Hindbrain consists of three parts: (1) the cerebellum, behind and beneath the cerebrum; (2) the pons, beneath the midbrain and opposite the cerebellum; and (3) the medulla oblongata, attached at its base to the spinal cord (Sousa, 2006). The cerebellum, like the cerebrum, has a convoluted surface. The chief function of the cerebellum is to coordinate and regulate movements of the skeletal muscles.(The movements, however, are initiated and controlled by the cerebrum). When the cerebellum is damaged, ordinary movements directed by the cerebrum cannot be carried out. Limb movements become slow and jerky, and speech may become slurred. The pons is a smooth-surfaced bulge between the midbrain and the medulla oblongata. It contains tracts that connect the two sides of the cerebellum, and tracts that connect other parts of the brain with each other and with the spinal cord. Many of the cranial nerves pass through here. The pons controls the motor and sensory nerves to the eyes, jaw, face, and muscles.Together with the cerebellum, it regulates posture and balance (Puckett, 1999). The medulla oblongata is smooth, without convolutions. It contains three important nerve centers: one affects the rate of hear tbeat; one controls breathing; and one produces the constriction of blood vessels to control the volume of blood supply to the tissues. It is also the site where the nerves from the left hemisphere cross over to control the right side of the body and vice versa. Reflex centers of vomiting and swallowing also lie in the medulla. The midbrain, pons, and medulla, oblongata together form a structure called the brain stem.Deep within the brains tem, extending from the medulla to the midbrain is a network of nerve cells and fibers called the reticular formation (Cynader, 1994). The reticular formation regulates the amount and speed of electrical activity in the cerebral cortex. Many sensory nerves feed into it. It is believed to be the seat of consciousness. Ventricles. There are four ventricles within the brain. These cavities are connected to each other and to the hollow core of the spinal cord. The largest cavities are the two lateral ventricles, located in each hemisphere of the cereb rum.Beneath the lateral ventricles is the third ventricle and under it is the fourth. Cerebrospinal fluid is formed and stored in the ventricles (Cynader, 1994). Within the lateral ventricles is the limbic system, a group of structures that controls emotions and behavior, stores memories, and is involved in learning. It contains two masses if gray matter: the amygdale and the hippocampus. B. Chemistry of the Brain Since the early 1970’s, researchers have discovered that the brain contains more than 50 neurotransmitters, chemical substances that facilitate the transmission of nerve impulses between neurons.They interact with specific receptor sites in the brain to elicit chemical changes. Some circulate throughout the body (Spear, 1995). All neurotransmitters have chemical precursors. These are substances, composed of glucose and amino acids, which are produced elsewhere in the body and are carried in the bloodstream. The precursors are able to cross the blood-brain barrier in to the brain, where they are eventually converted into neurotransmitters (Spear, 1995). The quantities of neurotransmitters in the brain are affected by the consumption of certain foods and also by strenuous exercise.Endorphins make up a family of neurotransmitters that act as natural painkillers. They moderate the amount of pain an individual feels. They are composed of chains of amino acids called peptides. Narcotic analgesic drugs, such as heroin or morphine, effectively reduce pain by occupying the same receptor sites and producing the same interactions as endorphins. These drugs are often prescribed for severe pain or when there is a delay or malfunction in the release of the natural painkillers (Zoeller, 2003). Acetylcholine is a neurotransmitter that functions in storing memories, regulating moods, and controlling body movements.Consumption of such foods as eggs, soybeans, and liver increases its production. All of these contain lecithin, which is converted into choline in th e liver. Choline is a chemical precursor that is converted into acetylcholine in the brain. Serotonin, a neurotransmitter found only in the hypothalamus and midbrain, relieves depression, reduces sensitivity to pain, and induces sleep. Its chemical precursor is tryptophan, which is found in the protein in meat, fowl, and fish. Norepinephrine is another neurotransmitter that helps relieved depression (Zoeller, 2003).Its precursor is tyrosine, which is also found in protein. Strenuous exercise increases the production of endorphins and norepinephrine. It is this increased production that causes â€Å"runner’s high—an increased tolerance to pain and a state of euphoria experienced by many long-distance runners. III. Conclusion In conclusion, as I study this subject I have discovered one thing and that is— brain is like your computer’s body. It receives information from the internal organs such as the heart, intestines and from the sense organs—the ey es, the ears, the tongue, the skin and the nose.It makes me think that the brain is the control center of the body. It receives all messages from different parts of the body, interpret them, and tell the parts what to do. Moreover, as what I have understood from the research I conducted, it gives me an idea that the brain is not completely developed even in full-term newborn infants. A great deal of brain development takes place in the first few months of postnatal life; and, in fact, brain growth continues at least until adolescence, and perhaps in adulthood. Some nerve fibers in the brain develop myelin sheaths.Many of these nerve fibers have not become myelinated by the time of birth. The process of myelination continues for years, especially in the reticular formation and parts of the forebrain. Reference: 1. Colzie, Lakesha (2006). The First Three Years and Beyond: Brain Development and Social Policy. Childhood Education, Vol. 82. 2. Cynader, Max S. (1994). Mechanisms of Brain Development and Their Role in Health and Well-Being . Daedalus, Vol. 123. 3. Meltzoff, Andrew N. (2002). The Imitative Mind: Development, Evolution, and Brain Bases. Cambridge University Press. Cambridge, England. 4.Puckett, Margaret (1999). Examining the Emergence of Brain Development Research. Childhood Education, Vol. 76. 5. Sousa, David A. (2006). How the Arts Develop the Young Brain: Neuroscience Research Is Revealing the Impressive Impact of Arts Instruction on Students' Cognitive, Social and Emotional Development. School Administrator, Vol. 63. 6. Spear, Norman E. (1995). Neurobehavioral Plasticity: Learning, Development, and Response to Brain Insults. Lawrence Erlbaum Associates. Hillsdale, NJ. 7. Zoeller, R. Thomas (2003). Thyroid Toxicology and Brain Development: Should We Think Differently? Envir

Centerville School Essay

Studies suggest that homework benefits Jr. High Students. However some schools have different beliefs. For example, Centerville School has decided to change its homework policy. Their new policy does not require students to do homework. I disagree with this new policy, for homework has many benefits such as building responsibility and disciplining students, keeping the parent’s involved with their kids’ education and it gives students more time to practice and absorb what they learnt in class. First of all, homework is a great resource for teaching responsibility and discipline to students. It encourages good work habits. With daily homework, students learn time management, an essential life skill. They realise that not all their free  time should be used for leisure. Some of it should be used otherwise, for their studies. It teaches them responsibility to complete work on time as they may lose marks if they don’t finish it. This keeps them organized. Another benefit of homework is that it keeps parents involved with their child’s education. Parents can’t be with their kids at school, therefore are excluded from many class projects and assignments. If the kids get homework, parents can follow their child’s curriculum throughout the year. It also enhances the communication between the child and parent because it gives them something to talk about. Parents can thus monitor their child’s progress in school. Finally, homework gives students more time to practice and absorb what they learnt in class. They have more time to improve and master the skills they learnt at school. Students need this extra time and if not given as homework, teachers will have to dedicate some class time for this. This loss of class time leads to other issues, like not completing their grade curriculum in time. The extra time devoted at home to school has a positive effect on a student’s study life. All in all, Centerville School has decided to alter their homework policy. The policy was to not give their students homework. Homework teaches kids responsibility and discipline, and it involves parents in their kid’s schooling. Also, it gives students more time to exercise and expand the skills they are learning in class. Homework has many benefits and I don’t think the homework policy in Centerville School should be changed.

Nutrition analysis verB

a. How many grams of fat can you consume in a day and not exceed 30 percent of your calories from fat? Use the CNPP recommendation for your daily calorie recommendation to calculate your answer. How did you do in this area for the day you recorded?On the â€Å"standard† daily calorie intake of 2,200 recommended for very active young women, the upper limit for fat intake is 73 grams (660 calories). If I was to be sedentary man or an active woman, I would roughly have to meet the same requirement, which is not to take in more than 73 grams of fat in a dayb. How many grams of saturated fat can you consume in a day and not exceed 10 percent of calories from saturated fat? How did you do in this area for the day you recorded?I need to consume only ten percent of calories from saturated fat, meaning, I may not exceed more than 300 mg of saturated fats in day. Saturated fats such as cholesterol, and trans fat which is not only bad for my diet but will also clog up my aorta(major hear t vein).c. For the day you recorded your intake if you ate a serving of a high-fat food, for example, lasagna, how could you avoid exceeding the recommended fat intake for the day?During the event that I eat food containing high amounts of fat, to be able to balance the amount of fat intake, I eat food that contain less fat and eat foods that were boiled, broiled or grilled. In doing so, I end up taking in less fat and still eating a lot. Because even if we avoid frying food it will still most likely contain fat, so I will at least minimize the amount of fat included in everything else I eat.d. If you could substitute a serving of lower fat lasagna for the higher fat choice, what effect would this have on your other food choices and on your calorie and nutrient intakes for that day?Replacing the lasagna, which contains a large amount of fat with lasagna that contains a lot less, will definitely make it a lot easier for someone to compensate concerning the other food options that I m ay have. Instead of having to choose low calorie and fat containing food, which may turn out to be bland, I can opt to eat regular food options that can not only fill my stomach but also fill my calorie requirement for the day.e. Considering regular lasagna, which ingredients most likely contribute most to the total fat, saturated fat, and cholesterol in the higher fat lasagna selection?Perhaps lasagna could be included in one’s diet once a week, like on Sundays or special holidays. Making lasagna, with all its calories and fats, a part of one’s daily diet is not only irrational but is also risky when it comes to one’s health.f. How could you change those ingredients to reflect a reduction in fat content?I can reduce the fat content of lasagna by placing whole-wheat lasagna instead of the regular pasta, decreasing the amount of virgin olive oil that is placed in it, placing less butter, and also using ground chicken rather than ground beef.g. How did the dayâ₠¬â„¢s recorded total for calories and vitamins compare with your recommended amounts? Did the day’s meals meet or exceed your need for energy? Describe how your actual intake varied from the CNPP recommendation.Happily, I was able to exceed the needed amounts for calories and vitamins for the day. As for the vitamins, I was happy to see that I exceeded it because it means that I am eating a healthy diet. Although for the calorie intake, it scares me a bit because eating a calorie pack food without expending it properly will result to added body fats.h. Did your meals present too little of any of the vitamins and minerals listed in the CNPP materials? Which ones?Actually, my vitamin intake for the day exceeded what was expected from me greatly. I was able to take in more than what was required from me according to CNPP, which means none of them where under-represented.i. What changes in your choices among those foods would have improved the energy or vitamin or mineral totals for the day?Improvement when taken in a standard meaning would actually mean to increase, but in my case, to improve my diet I would have to decrease my energy intake and simply maintain my vitamin and mineral intake for the day.j. Did your choices provide enough folate to meet your requirement?I am glad to say that I actually met the required amount of folate that I had to take in within one day. In fact I was able to take in twice the required amount of 400 micrograms and was able to take in 784.5 micrograms.k. What are the sources of niacin in your day’s meals?Niacin is not really that abundant in standard food. Niacin can actually be found in whole refined grains. When mills refine grain they are required by law to add folic acid, NIACIN, iron and riboflavin. So therefore eating refined grains at least once a day may add to my Niacin intake.l. What about Vitamin C? What percentage of your daily need of Vitamin C did your meals provide? Which individual foods were the main contributors? To what food groups do they belong?I was able to take in a total of 126.78% vitamin C within one day. Vitamin C or Ascorbic Acid is abundant in Citrus filled drinks and meals such as lemons, oranges and lime, all of which are in the Fruits part of the Food Pyramid. Also aside from normal food intake, it is easy to receive vitamin C by simply buying it in a local drugstore.m. How did your total energy intake compare with your energy recommendation? Is this consistent with your nutritional goals?In my food intake, I was able to take 6604 kcal worth energy, which is three times more the recommended 2339 kcal goal for a day. It is very impressive to see that I was able to take in that much energy. However, it is also true that if I am not able to expend that energy within a day, it turns to body fat which is terrible to have.n. Which of your foods are â€Å"vitamin bargains†? Those would be foods which are vitamin-dense, providing the most vitamins for the fewest c alories.Fruits and vegetables of course give me the most amounts of vitamins without having to increase my total number of calories significantly. In fact it can be noted that the best source of vitamins are vegetables because they don’t contain fructose like fruits do, but they contain a minimal amount of starch which makes up a good low calorie diet.o. Breakfast cereals are a great source of vitamins. What characteristic of these foods makes them so rich in vitamins?Breakfast cereals are made from plants specifically corn, wheat, and grains. Corn in itself is full of vitamins and wheat and grains may contain some vitamins as well. In addition, the fact that when we eat cereals it always comes with full cream or filled milk, which adds a significant amount of vitamins in a persons diet.p. What can you say about your recorded food intake and the vitamins and minerals that you obtained from the foods you ate that day?I can say that I actually exceed the requirements that are s et for a balanced diet. Although this is not such a good thing because too much of certain food groups may cause complications to my health.ReferencesDietary guidelines and the Guide to the Food Pyramid. West Virginia University, December 22, 2007, from http://www.wvu.edu/~exten/infores/pubs/fypubs/WLG_132_Food_Pyramid.pdfDietary Guidelines for Americans 2005, USDHHS, USDA, December 22,2007. fromKantor, L.S. December 22, 2007, from http://www.ers.usda.gov/publications/aer772/aer772a.pdfLawrence J. Appel, M.D., M.P.H., Benjamin Caballero, M.D., Ph.D., and Fergus M. Clydesdale, Ph.D. Dietary Guidelines for Americans. December 22, 2007, from www.healthierus.gov/dietaryguidelinesNational Institute of Mental Health. (1990). Clinical training in serious mental illness (DHHS Publication No. ADM 90-1679). Washington, DC: U.S. Government Printing Office.